(…) Design is no longer just about design.
Design doesn’t mean making visual solutions. Digital doesn’t mean being a web monkey, producing only websites and apps. Such developments as the rise of artificial intelligence, screenless design and accessibility to great website-building tools like Squarespace mean that the agency that interprets digital design as “making websites and apps” is going to be out of business—and soon. To provide relevant design solutions, the modern agency needs to have business consultancy, copywriting, technology and analytics capabilities under one roof, and most important, these capabilities have to work together—not in silos.