It looks like nothing changed since 2014, but GOOG and FB now have direct influence over 70%+ of internet traffic.
(…) GOOG’s goal is to gather as much rich data as possible, and build AI. Their mission is to have an AI provide timely and personalized information to us, not specifically to have websites provide information.
(…) The Web and the internet have represented freedom: efficient and unsupervised exchange of information between people of all nations. In the Trinet, we will have even more vivid exchange of information between people, but we will sacrifice freedom. Many of us will wake up to the tragedy of this tradeoff only once it is reality.

This is why many people are trying hard to avoid the Big Three and why it is so important to publish on your own site, on your own conditions instead of feeding the silos with content that gets locked down, undiscoverable for "the web" outside of the walled gardens.

IndieWeb ftw!