The first Smashing Conference was the second »web« conference I attended. Having talked with Vitaly Friedman and Marc Thiele at last year's »Beyond Tellerrand«, it was a no-brainer to attend the debut of Smashing Magazine's conference. I was sure that this would be another great opportunity to refill my drained batteries, to catch up with the changes happening in our industry, to get to know in person the likeable people who inhabit my twitter-timeline, well, frankly, to have a good time.