A nice article about the IndieWeb, published on a paywalled site ("you have three articles left this month") 🤷🏼‍♂️. I find it a bit too focussed on servers and social media platforms, but with the right angle about 'engineered adictiveness'.

(…) a loose collective of developers and techno-utopians that calls itself the IndieWeb has been creating another alternative. The movement’s affiliates are developing their own social-media platforms, which they say will preserve what’s good about social media while jettisoning what’s bad. They hope to rebuild social media according to principles that are less corporate and more humane.