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Archiv für August 2012

Happy Birthday, liebes Blog

uuuund schon wieder ist ein Jahr vorbei. Tzischhhhh.
Sieben Jahre bloggen, sieben Jahre WordPress-schrauben, fixen, lernen, weiterbauen… Wahnsinn, wie die Zeit verfliegt. Menschen, die mir damals zum Start in die Kommentare gratulierten, sind heute Cheffe bei Spiegel-Online, die Welt dreht sich immer schneller, nur ich, ich mache eigentlich immer noch das gleiche, was ich vor sieben Jahren gemacht habe. Naja, ich kann ja auch nix anderes, der Fluch, wenn man sein Herzblut zum Beruf gemacht hat… nun denn, dann mal auf weitere verflixte sieben Jahre oder so (falls die Mayas nicht doch recht hatten und demnächst eh alles ...

We're doomed.

Interessante, wenn auch aus empirischer Beobachtung heraus nicht wirklich überraschende, Ergebnisse einer Studie zu Verhalten und Wahrnehmung von Leuten, die sich selbst überschätzen und daneben benehmen:

Why Jerks Get Ahead
[…] Taken together with the results of the study on overconfidence, it would seem that jerks are inherently quite good at putting one over on us. In fact, they don’t even have to try. They just need to work their trade and earn the praise of their peers.
- forbes.com

Türklopfer in Frankfurt Bornheim

Nothing more, nothing less.

The Findings of the Digital Marketing for Small Agencies Survey

Newfangled, a webdevelopment studio with offices in North Carolina and Rhode Island, interviewed about 300 small agencies about their digital marketing practises.

Last month, we began a survey of the digital marketing practices of small agencies in the United States and elsewhere. The survey contained 132 questions, covering the operations, business practices, websites, content marketing, social media, web development and sales practices of participating firms. The survey respondents provided us with a huge amount of information, which we've organized, analyzed and prepared to share with you below.
- newfangled.com

This is interesting:

59% of the small agencies interviewed are not ...

Mobile Shift - The End of Small Studios?

Diese Frage habe ich mir und anderen drüben in unserem englischsprachigen Blog auf welearned.net gestellt.

The benefit of having small overheads, fast communications and an overall agile culture should put small studios ahead of the game in an industry that’s rapidly changing, right?
But instead, the Mobile Shift requires teamwork in a scale that small studios often will not be able to deliver. Small studios will not be the communication hub in processes if another studio or agency is involved. Once detached from the communication hub, the small studio’s role will again be in the “do it as you’re told”-corner.
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The Mobile Shift – the end of small studios?

[TL:DR] With the cultural change in processes (agile vs. waterfall), the need to educate clients and partners, and the imperative of working early in processes, small studios may lack the financial resources and manpower to fund this pioneering phase. Big agencies on the other hand have the resources, contacts, and the standing to establish new processes and cross-finance.